Beauty Influencers in 2026: A Sponsorship Buyer's Roster

Hey, so if you're looking at a beauty creator who already converts for a real sponsor list, Bailey Sarian at 7.9M subscribers ran 14 tracked sponsorships in the last twelve months across brands like Squarespace, Helix Sleep, and Native deodorant.

Her last quoted package came in around $40,000 for a dedicated integration.

That works out to roughly $56 CPM on her 708,992 average views per post over the last 150 days.

Beauty and personal-care brands keep coming back because her audience treats her recommendations like a friend's, not a billboard.

That is the shape of a beauty roster pick we would open with.

Not the 20M-sub mega name with 1% engagement and an open question on whether the audience even cares about the next eyeliner launch.

For context on where these rates sit in the broader 2026 market, our pricing pillar on what influencer marketing actually costs lays out the per-platform numbers across subscriber bands.

A lot of you sit down to plan a beauty campaign and you start pulling subscriber counts into a spreadsheet.

Then you stare at the column of 5M, 10M, 20M and you think, okay, bigger has to be better.

Here is what we see a lot.

Bigger is exactly where the math breaks in beauty.

The audience-fit signal is so tight that a beauty creator's 5M subscribers behave more like 5M qualified beauty buyers than 5M random viewers.

That tightness is what justifies the category premium.

It is also what gets brands burned when they shop on follower count alone.

What this roster shows at a glance

• 66 named beauty creators in our 2026 working set.

• 50 are US-based, 16 are non-US with an English-speaking audience.

• Rate signal is thin for this niche: only 1 creator(s) in the roster have a quote already on file. 40 more creators have no rate yet but the channel is active enough to be quoteable. We pull a quote on those in 48 hours.

• 5 picks we would open the conversation with, named in their own section below.

• 12 names we would skip even though they show up on every other agency's list, also named with the reason.

How we picked these

We pulled every channel in our database tagged to the beauty niche, then filtered down using four signals.

1. Country. US-based channels first, English-speaking non-US channels second. Country is the creator's stated location. The second tier is honestly inferred from language and subscriber base, not from per-country audience demographics.

2. Recent activity. We dropped channels with under 5,000 average views on posts in the last 150 days. Inactive accounts at any subscriber count are useless for a paid program.

3. Engagement against the niche median. The niche median here is 5.0%. Channels at 1.2x the median get a "pick" if they also have a rate on file and at least one sponsor in the last year. Channels below 0.4x the median are flagged "skip" no matter how large the subscriber count looks.

4. Sponsor history. Channels with at least one sponsorship in the last 12 months get credit for being open to brand work and quoteable. Channels with zero recent sponsorships either are not currently selling integrations or we have not seen them in our deal log yet.

Every row in the tables below carries a flag and the reason.

Read the "Our take" column before the rate.

Picks within the picks

If you only have budget for three or four bets in this category, these are the ones we open the conversation with.

Each one is in the roster above for a reason.

Here is the short version of why we would open with them first.

Tina Yong (@petiteclubofficial) at 3.9M subscribers.

Engagement 5.6% on a 218,309-views-per-post average, no quoted rate on file.

We pull a quote in 48 hours.

Shea Whitney (@sheawhitney) at 1.8M subscribers.

Engagement 5.5% on a 97,360-views-per-post average, no quoted rate on file.

We pull a quote in 48 hours.

daiz (@daisychoiii) at 1.4M subscribers.

Engagement 13.8% on a 192,023-views-per-post average, no quoted rate on file.

We pull a quote in 48 hours.

Mia Maples (@miamaples) at 4.7M subscribers.

Engagement 28.5% on a 1,350,619-views-per-post average, no quoted rate on file.

We pull a quote in 48 hours.

Desi Perkins (@stevenperkins) at 3.1M subscribers.

Engagement 22.7% on a 705,414-views-per-post average, no quoted rate on file.

We pull a quote in 48 hours.

Active and quoteable: 25 beauty creators

These channels are active, engaged, and open to brand work, but they have not given us a quote yet.

We pull a quote for any of them in 48 hours when you ask.

The list is sorted by recent engagement first, subscriber count second.

Verify before booking: 10 more beauty creators