Category
Tier & Rate Benchmarks
T1-T5 rate cards, percentile benchmarks, CPM math.
- 5 min read
CPM in Influencer Marketing: How to Calculate It in 2026
How CPM works in influencer marketing, the calculation, and where it lands by tier across our deal log.
- 6 min read
Creator Economy Statistics 2026: 176,223 Deals We Tracked (Real Data)
176,223 confirmed sponsor deals across 32,731 brands and 21,997 YouTube channels. Here are the real creator economy statistics for 2026, no estimates.
- 6 min read
Creator Rate Card Template: 8 Fields That Earn Trust
The 8 fields a working creator rate card template needs in 2026, with example numbers from 53 priced creators in our database.
- 6 min read
Influencer Database 2026: How to Build One That Ships
What a working influencer database has, what it costs to keep current, and what the 6,589 channels we track in this niche tell us about real sponsor activity.
- 5 min read
Influencer Engagement Rate in 2026: What Numbers Matter
Real engagement-rate benchmarks per tier and per platform in 2026, drawn from our deal log.
- 5 min read
Influencer Marketing Statistics 2026: First-Party Numbers
First-party influencer marketing statistics from our deal log, not benchmark recycling.
- 5 min read
Influencer Marketing vs Affiliate: Two Different Programs
Two distinct programs with different pay mechanics and brand outcomes — drawn from 51 priced creators in our deal log.
- 5 min read
Influencer Pricing by Platform: 2026 Cross-Channel Rates
Real influencer pricing by platform in 2026, with cross-channel medians from our deal log.
- 5 min read
Instagram Influencer Rates 2026: Real Per-Format Pricing
Real Instagram creator rates by tier and format in 2026, drawn from our deal log.
- 6 min read
Instagram Influencer Rates 2026: What 32,731 Brands Pay
Instagram per-post medians span $120 nano to $18,000 mega based on 274 confirmed rates from creators we've spoken with.
- 5 min read
Macro Influencer Pricing in 2026: What T2 Actually Costs
What macro influencers actually charge per integration in 2026, with the T2 rate band drawn from our deal log.
- 8 min read
Micro Influencer Rates and ROI Across 1,130 Creators
We track 1,130 YouTube creators and 10 TikTok accounts in the micro influencer niche. Here is what the data says about price, fit, and conversion.
- 8 min read
Micro and Nano Influencer Marketing in 2026: The Data Behind the Most Cost-Efficient Tier
Of 158,555 YouTube creators we track, 58.3% are under 100,000 subscribers. That's where almost all workable sponsor inventory lives. Here is the data on rates, engagement, and repeat-sponsor cadence.
- 6 min read
Mid Tier YouTube Creator Pricing in 2026: What You Should Pay (Real Data)
From 158,555 YouTube creators we track and 103 confirmed mid tier rates, the median per-integration price is $2,500. Here is the full pricing picture for the 100K to 500K subscriber band.
- 6 min read
Nano Influencer Marketing: 14,820 Deals We've Tracked
Nano creators (1K to 10K) closed 14,820 deals across 8,103 creators in our network, the highest deal count of any tier.
- 5 min read
Nano Influencer Rates 2026: What Sub-10K Creators Charge
Real nano-tier rates by platform, format, and category, drawn from our first-party deal log.
- 5 min read
TikTok Influencer Rates 2026: Working Per-Tier Numbers
Real TikTok creator rates by tier in 2026, drawn from our deal log.
- 8 min read
TikTok Influencer Rates 2026: How to Read a Creator Quote
Here is what I see a lot in TikTok creator deals: the same follower count quotes 10x differently across brands, and the marketer accepting the higher number is usually anchoring on their own first invoice instead of a real comparable. Here is how to fix that.
- 5 min read
Types of Influencers: A 2026 Tier Map
5 working tiers of influencer, what each charges, and which one a brief actually needs.
- 5 min read
YouTube CPM by Niche in 2026: A Sponsorship Buyer's Map
Sponsored CPM bands by niche on YouTube, drawn from our deal log.
- 6 min read
YouTube CPM Rates 2026: What 21,997 Channels Charge You
YouTube integrated CPM sits at $25 across 187 deals we've tracked, with pre-roll at $14 and end-card at $9 per thousand views.
- 5 min read
YouTube Influencer Rates 2026: Real Per-Tier Numbers
Real YouTube creator rates by tier in 2026, drawn from our deal log.
- 7 min read
YouTube Shorts Sponsorship Rates 2026, 30 Priced Creators
Why three different YouTube Shorts quotes for the same creator can come back at 40% of long-form, full long-form, or 3x normal, and what repeat buyers anchor on.
- 6 min read
YouTube Shorts Rates vs Long Form 2026 (Real Sponsor Data)
YouTube Shorts integrated runs $850 versus $2,500 for long-form integrated based on 357 confirmed rates from creators in our network.