sponsorship rates · creator economy

How Much Does General Knowledge Cost to Sponsor in 2026?

General Knowledge works with brands at the macro tier in the history space. We manage the brief, the window, and the integration.

By Dennis Ksendzov, Founder, Influencer Advisory2 min read

How much does general knowledge cost to sponsor in April 2026?

General Knowledge charges $2,500 for 60-90-second integration, roughly $25 CPM at typical view performance for a macro-tier history creator. Sponsor history on file: 1 sponsored video from brands including italki.

For context on where this rate sits in the wider market, see our 2026 influencer-marketing rate pillar.

Want to sponsor General Knowledge? Click here →

Brief, scheduling, and delivery handled by our team.

The General Knowledge sponsor card

Metric Value
Single integration rate $2,500
Implied CPM $25
Subscribers 923K
Niche history
Country Portugal
Format 60-90-second integration
Sponsor history 1 sponsored video from brands including italki
Cadence 498 lifetime videos.

What does $2,500 actually buy you on General Knowledge's channel?

A single 60-90-second integration on General Knowledge's channel.

Expected reach: 46K to 185K views per integration at the macro-tier baseline.

The implied CPM lands at $25 on the $2,500 rate.

Across 48 creators we tracked at the same tier, that math holds.

What an ambassador program with General Knowledge looks like

One video is a test.

An ambassador program is the buy.

You keep General Knowledge on the same $2,500 rate and run it every month:

  • $2,500 flat per video. Same rate, every drop.
  • 15 percent commission on tracked sales.
  • One new video a month, so the audience hears it more than once.
  • Category exclusivity for the run. No competitor on this channel.

The flat fee buys the placement.

The commission ties our pay to your results.

Which brands has General Knowledge worked with?

From 1 sponsorship deals we have logged for General Knowledge, the top brands by deal count are below.

  • italki , 1 deal
Book General Knowledge →

Working macro-tier history creator on our roster.

What kind of brands fit a General Knowledge partnership at $2,500?

Brands that work well with General Knowledge share three traits.

  • A clear history angle that fits the channel's audience.
  • Budget for production support beyond the $2,500 integration spot itself.
  • A 30 to 90 day exclusivity window they are willing to pay extra for.

Their content keywords on file: geography, maps, history, countries, flags, world, politics, continents, exploration, trivia.

The rate is the rate. We brief once and ship.

Why does General Knowledge charge $2,500 and clear $25 CPM?

General Knowledge sits in the macro bracket at 923K subscribers.

At that scale, a 60-90-second integration clears 46K to 185K views per integration.

That works the math out to roughly $25 CPM on the $2,500 rate.

Across 48 creators we tracked at the same tier, General Knowledge holds the working pattern for the bracket.

How do I start a General Knowledge partnership?

We bring the brief to General Knowledge, agree on a window that fits the channel calendar, and oversee delivery from script to upload.

The single-integration rate is $2,500.

Run it monthly as an ambassador program at that same rate, plus 15 percent commission on tracked sales.

We have done the same across 48 creators we tracked at the macro tier and similar creators in the history space.

Learn how a General Knowledge partnership works →

Speak with the team about your next campaign.

Related reads on the same data:

For broader market context we benchmark our network rates against the Influencer Marketing Hub 2026 benchmark and the eMarketer creator outlook.