sponsorship rates · creator economy

How Much Does Lucas and Marcus Cost to Sponsor in 2026?

Lucas and Marcus works with brands at the mega tier in the entertainment space. We manage the brief, the window, and the integration.

By Dennis Ksendzov, Founder, Influencer Advisory2 min read

How much does lucas and marcus cost to sponsor in April 2026?

Lucas and Marcus charges $30,000 for YouTube Integration, roughly $68 CPM at typical view performance for a mega-tier entertainment creator. Sponsor history on file: no logged sponsorships yet.

For context on where this rate sits in the market, we wrote the 2026 pricing pillar.

Want to sponsor Lucas and Marcus? Click here →

Brief, scheduling, and delivery handled by our team.

The Lucas and Marcus sponsor card

Metric Value
Single integration rate $30,000
Implied CPM $68
Subscribers 37.1M
Niche entertainment
Country United States
Format YouTube Integration
Sponsor history no logged sponsorships yet
Cadence 50 videos in the last 150 days, 2,703 lifetime.

What does $30,000 actually buy you on Lucas and Marcus's channel?

A single YouTube Integration on Lucas and Marcus's channel.

Expected reach: 2M to 7M views per integration at the mega-tier baseline.

The implied CPM lands at $68 on the $30,000 rate.

Across 76 creators we tracked at the same tier, that math holds.

What an ambassador program with Lucas and Marcus looks like

One video is a test.

An ambassador program is the buy.

You keep Lucas and Marcus on the same $30,000 rate and run it every month:

  • $30,000 flat per video. Same rate, every drop.
  • 15 percent commission on tracked sales.
  • One new video a month, so the audience hears it more than once.
  • Category exclusivity for the run. No competitor on this channel.

The flat fee buys the placement.

The commission ties our pay to your results.

Book Lucas and Marcus →

Working mega-tier entertainment creator on our roster.

What kind of brands fit a Lucas and Marcus partnership at $30,000?

Brands that work well with Lucas and Marcus share three traits.

  • A clear entertainment angle that fits the channel's audience.
  • Budget for production support beyond the $30,000 integration spot itself.
  • A 30 to 90 day exclusivity window they are willing to pay extra for.

Their content keywords on file: comedy, vlogs, pranks, haunted, challenges, lightning, marriage, friends, funny, skits.

The rate is the rate. We brief once and ship.

Why does Lucas and Marcus charge $30,000 and clear $68 CPM?

Lucas and Marcus sits in the mega bracket at 37.1M subscribers.

At that scale, a YouTube Integration clears 2M to 7M views per integration.

That works the math out to roughly $68 CPM on the $30,000 rate.

Across 76 creators we tracked at the same tier, Lucas and Marcus holds the working pattern for the bracket.

How often does Lucas and Marcus publish videos?

Lucas and Marcus uploaded 50 videos in the last 150 days.

That works out to roughly one video every 3.0 days.

Lifetime, the channel has published 2,703 videos.

The most recent upload is from April 2026.

How do I start a Lucas and Marcus partnership?

We bring the brief to Lucas and Marcus, agree on a window that fits the channel calendar, and oversee delivery from script to upload.

The single-integration rate is $30,000.

Run it monthly as an ambassador program at that same rate, plus 15 percent commission on tracked sales.

We have done the same across 76 creators we tracked at the mega tier and similar creators in the entertainment space.

Learn how a Lucas and Marcus partnership works →

Speak with the team about your next campaign.

Related reads on the same data:

For broader market context we benchmark our network rates against the Influencer Marketing Hub 2026 benchmark and the eMarketer creator outlook.