Influencer Marketing Agency London 2026: Rates Up to $6,400

London creator supply skews toward beauty, lifestyle, and food.

That mix shapes which brands find the easiest fit.

Beauty is the deepest London category in our data, which is why beauty retailers seed creators year-round.

Food and lifestyle follow close behind, and finance shows up through lifestyle creators like Isobel Lorna who cover money alongside fashion.

Filtering our sponsor database to London-headquartered brands surfaces the names actually buying creator deals from this city.

Dehancer leads with 334 tracked sponsorships, followed by Wild at 226, ElevenLabs at 217, SURI at 81, TryHackMe at 78, and Skin + Me at 68.

The pattern is clear, software and personal care dominate London brand spend, with jewelry (Monica Vinader, 52 deals), streaming (MUBI, 52), and supplements (Bioniq, 17, Healf, 26) layered in.

The eMarketer insights hub confirms UK spend leads Western Europe.

On the creator side, our sponsor database shows four named London creators with real, recurring deal history.

• London Eats (341K YT) has run seven HOLY energy-drink sponsorships, most recent March 2026.
• Amelia Liana from @amelia.liana has logged 54 brand deals, with five each for Beautypie and LILYSILK and three for Armani Beauty (most recent November 2025).
• Maddie Borge from @maddieborge has three Airalo deals on file, the latest from March 2026.
• Isobel Lorna from @isobellorna_ has one Monica Vinader-tier deal logged so far.

That kind of repeat-buy pattern is what an agency should be able to point to before quoting you.

A roster with no recent receipts is a list, not a roster, the receipts check we run.

For who sponsors which creators and why, see Who Sponsors YouTube Creators in 2026.

For the full city-by-city agency map, see our 2026 city-by-city influencer marketing agency guide and the sibling rundowns on Influencer Marketing Agency Manchester and Influencer Marketing Agency Berlin.

London Agencies Worth Knowing

London is one of the most crowded influencer agency markets in the world.

Below are six of the shops we hear about most when buyers compare pitches.

We pulled each blurb straight from the agency's own site so you can read their pitch in their words, then judge whether their roster and fee structure fits your brief.

Goat Agency

Goat opened in a south London cafe in 2014 and has since been acquired by WPP.

In their own words: "We were the first influencer marketing agency to run paid media through influencers' own channels.

We were the first to use influencer content within Amazon's DSP.

We were the first to partner with YouTube on an AI-powered influencer solution."

They describe themselves as "the only truly globally scaled-up influencer marketing agency in the world, with 650 employees all acting as one unified team."

Socially Powerful

Socially Powerful was founded in 2017 and now runs offices across London, Europe, North America, and the Middle East.

In their own words: "Socially Powerful is a global influencer marketing and social media marketing agency engineered to help brands win in the attention economy across platforms like Instagram, TikTok and YouTube."

They name "Amazon, TikTok, L'Oreal and Red Bull, as well as fast-growing startups like ULTA Beauty" among their clients, and report "more than 100 employees today, speaking over 20 languages."

Seen Connects

Seen Connects was founded in 2016 and is "a proudly female-led independent agency."

In their own words: "You could say we're an influencer and social marketing agency, but the reality is, we're a connections agency."

Their case-study reel features eBay Fashion Week, Lizi's Always On Social, Tommee Tippee, and Rightmove, which gives a sense of the kind of brands their roster fits.

Billion Dollar Boy

Billion Dollar Boy pitches itself as a creator-instinct social agency rather than a classic influencer shop.

In their own words: "Social is no longer just a channel, it's where culture forms, demand is created, and modern brands are built.

The brands winning this era have figured out the unlock: move like creators.

Fast, original, culturally fluent, earning attention again and again."

Read their case studies before signing: this is the kind of agency that earns its margin on creative direction, not roster size alone.

Whalar

Whalar runs as part of the broader Whalar Group and stays independent of any holding company.

In their own words: "Whalar is the world's leading, fiercely independent Creator and social agency.

We transform brands into cultural drivers by unlocking the full creative power of Creators."

They cite a third-party benchmark: "Nielsen found that Whalar campaigns had an ROI of $2.41, far surpassing all other media channels measured.

More importantly, Creators are efficient.

While making up less than 1% of total media, they contribute 300% of the impact."

Influencer.com

Influencer.com positions itself across the full funnel: creative, media, and commerce.

In their own words: "We craft ideas that move culture.

Creator campaigns deliver a 91% higher 6-second view-through rate vs. standard ads.

We orchestrate precision amplification across social platforms and beyond.

Creator content drives 70% higher click-through rate than non-creator ads."

Their proprietary platform Waves runs creator shortlisting, contracting, content feedback, payments, and live campaign reporting in one stack, which usually shows up as a software fee on top of the management fee.

A quick note on the rest of the London field.

Disrupt's domain is currently parked, Fanbytes has folded into Brainlabs, and Takumi sits behind a CAPTCHA wall as of this writing.

None of those signal anything definitive about the businesses, but a buyer who needs working diligence today will get further with the six above.

If you want a vetted shortlist of the agencies above that fit your brand and budget, with rate ranges they have actually quoted in the last 90 days, that is what we do.

How Do London Agency Fees Work?

These are typical market ranges for London agencies, not our internal data.

They help you sanity-check a quote.

The 15 to 25% management fee on creator spend is the line item first-time buyers miss most often.

Whitelisting and usage rights stay separate, usually 50 to 100% above the base post rate.

The FTC disclosure guidance for social media influencers is the default standard.

Which 5 Questions Should London Agency Buyers Ask First?

Five questions separate agencies that close cleanly from the ones that stall.

1. Who is on your creator roster, named, with follower counts and engagement rates?
2. What is the average integration rate you closed in the last 90 days?
3. How do you price whitelisting and usage rights?
4. What is the creator payment timeline: 30, 60, or 90 days?
5. What does reporting look like at week four, not week twelve?

Agencies that share rate ranges and a named roster upfront close faster.

The ones that lead with old case studies and dodge rate specifics are the ones to drop, the list we'd put together for you.

Compare any pitch against our 2026 YouTube CPM rates breakdown.

Want to benchmark London creators against your brief? Influencer Advisory pulls comparable creators and rate ranges in under 48 hours.

Frequently Asked Questions

How much does an influencer marketing agency in London charge?

Typical mid-size London agencies run monthly retainers from £3,500 to £10,000, plus a 15 to 25% fee on creator spend.

Enterprise engagements start near £60,000 per month.

These are market ranges, not our internal data.

What do London creators cost per post?

We track 178 London TikTok creators, but most have no confirmed rate on file, so we do not publish a London-only rate card.

As a benchmark, our priced YouTube network medians are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K.

Treat these as anchors and adjust for London.

Who are the top London creators right now?

By reach: Embla Wigum (2.5M, beauty), olivia at @olafflee (2.4M), Shilan (1.5M), and Isobel Lorna (1.3M, lifestyle and finance).

By engagement the leaders are smaller: Luxury Explorer at 24.2%, Shannon at 11.6%, and Shivani at 10.5%.

London skews heavily toward beauty, lifestyle, and food.

Should a brand pick a London agency or a New York agency?

London tends to win on beauty, food, and travel creators with European reach.

New York tends to win on finance and B2B.

We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not a published median.

How do I shortlist London creators for my brand?

Start from category and engagement, not follower count.

London creators cluster in beauty, lifestyle, and food, so match your product to the niche first, then to engagement rate.

We can pull a vetted London shortlist with rates against your brief in under 48 hours.