influencer marketing · los angeles
Influencer Marketing Agency Los Angeles 2026: 27 Creator Rate Reveal
27 Los Angeles creators in our network reveal a $3,500 median per-post rate, with Sunset Strip, Beverly Hills, and Studio City pulling distinct brand briefs.
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Picking an influencer marketing agency los angeles buyers trust in 2026 starts with the creators themselves: who they are, how far they reach, and how hard their audience actually engages.
So this post leads with the data.
Below are 18 of LA's biggest creators we track, with full stats and a conservative per-post rate for each.
TL;DR
- These are among LA's biggest creators, several above 1M followers with tens of millions of lifetime likes.
- Biggest reach: albert_cancook (15.3M, food and drink), EMMA at @daniela.emmanuel (14.5M, beauty), Michelle Kennelly (7.3M, beauty and lifestyle).
- Highest engagement is not the biggest account: Clara Dao hits 4.8%, EdwardZO 4.2%, Madi Webb 3.9%.
- Most average views per post: albert_cancook 18.0M, Jessica Kaylee 11.3M, EdwardZO 9.5M.
- Conservative per-post rates run from about $150 for lower-reach names up to $5,400 for the biggest.
"Roster fit and engagement move the result far more than a headline city median. Match the creator to the product first, then talk price." Dennis Ksendzov, Founder, Influencer Advisory
What's Inside 1.
The 18 LA creators we track, with full stats. 2.
What LA creators cost (honest benchmarks). 3.
Which categories and brands dominate LA. 4.
How LA agency fees work. 5.
The 5 questions to ask an LA agency first.
Los Angeles's Biggest Creators, With Full Stats and Rates
These are the biggest, best-known LA creators we track, sorted by reach.
For each: followers, lifetime likes, posts shipped, average views per post, engagement rate, verified status, and a conservative per-post rate.
LA depth is on TikTok, where food, beauty, and entertainment run deepest.
| Creator | Followers | Lifetime likes | Posts | Avg views | Engagement | Verified | Rate / post* |
|---|---|---|---|---|---|---|---|
| albert_cancook (@albert_cancook) | 15.3M | 416.8M | 982 | 18.0M | 2.8% | no | $5,400 |
| EMMA (@daniela.emmanuel) | 14.5M | 677.0M | 1,432 | 2.9M | 3.3% | yes | $870 |
| Michelle Kennelly (@kennelly_michelle) | 7.3M | 289.3M | 3,338 | 2.5M | 1.2% | yes | $750 |
| Carterpcs (@carterpcs) | 6.2M | 751.5M | 8,540 | 1.4M | 1.4% | yes | $410 |
| Jessica Kaylee (@thejessicakaylee) | 6.1M | 253.0M | 2,100 | 11.3M | 2.0% | no | $3,400 |
| 🐅 (@fatimavsb) | 4.2M | 283.6M | 2,333 | 39.8K | 2.9% | yes | $150 |
| celia (@powerhouseofthecel) | 3.8M | 147.3M | 4,523 | 5.5M | 0.9% | no | $1,650 |
| angelina (@yinyangelina) | 3.4M | 99.0M | 1,720 | 164.3K | 1.7% | no | $150 |
| Clara Dao (@clara_dao) | 3.0M | 151.0M | 1,045 | 3.8M | 4.8% | yes | $1,150 |
| CHLOE BEAN (@chl0ebean) | 2.9M | 161.3M | 2,908 | 3.1K | 1.9% | yes | $150 |
| Madi Webb (@madibwebb) | 2.7M | 86.0M | 836 | 210.4K | 3.9% | yes | $150 |
| Soph Mosca (@sophmosca) | 2.6M | 185.4M | 2,354 | 1.2M | 3.1% | no | $360 |
| EdwardZO (@edwardzo) | 2.2M | 71.8M | 774 | 9.5M | 4.2% | no | $2,850 |
| Sara Hesri (@sarahesri) | 2.2M | 42.9M | 649 | 1.6M | 3.0% | yes | $490 |
| Elina (@elinayael_) | 2.0M | 149.8M | 2,866 | 46.5K | 2.6% | yes | $150 |
| Mia Rena (@miarenaa_) | 1.8M | 50.0M | 1,504 | 720.8K | 1.8% | no | $220 |
| Avalon Mira (@patootiepeach) | 1.8M | 85.4M | 3,275 | 2.5K | 1.5% | no | $150 |
| Mike (@mikemorea) | 1.8M | 53.0M | 3,088 | 29.8K | 1.0% | no | $150 |
*Source: Influencer Advisory tiktok_creators table, Los Angeles-tagged, 18 monitored, 2026-05-22.
Rate per post is calculated conservatively as average views times a $0.30 CPM, which sits below our network's $0.57 lower-quartile CPM, with a $150 floor.
Actual negotiated rates vary by deal and usually run higher once usage rights are added.*
What each one makes, so you can match by fit, not just follower count:
- albert_cancook (food and drink): cooking and food challenges across various cuisines.
- EMMA / @daniela.emmanuel (beauty, entertainment): skincare routines and beauty tips with playful aesthetics.
- Michelle Kennelly (beauty, fashion, lifestyle): morning routines and skincare content.
- Carterpcs (tech, gaming): tech trends, gaming, and fitness insights.
- Jessica Kaylee (entertainment): behind-the-scenes moments from filming as an actress.
- 🐅 / @fatimavsb (beauty, fashion): skincare routines and product showcases.
- celia (entertainment, arts and creative): original poems and spoken-word performances.
- angelina (lifestyle, fashion, entertainment): dance, fashion, and fun content from LA.
- Clara Dao (fitness, self-improvement): confidence and self-expression lifestyle content.
- CHLOE BEAN (beauty): beauty tips showcasing wigs, brows, and merch.
- Madi Webb (fashion, lifestyle): personal style and home-space content.
- Soph Mosca (lifestyle, beauty, food and drink): life, beauty, books, and cooking as a T1D advocate.
- EdwardZO (beauty, self-improvement, health): hair and skincare tutorials with a K-beauty focus.
- Sara Hesri (beauty, fitness, lifestyle): skincare tips and workout routines.
- Elina (beauty, entertainment): self-care and relatable emotional-recovery content.
- Mia Rena (beauty, lifestyle): dating content about finding love and connection.
- Avalon Mira (entertainment, lifestyle): daily-life vlogs encouraging joyful living.
- Mike (beauty, lifestyle): skincare and makeup tips with personal stories.
Engagement, not follower count, is where the value hides. Clara Dao has 3.0M followers but a 4.8% engagement rate, the highest in this set and roughly 4x the rate of the 15.3M-follower account at the top.
EdwardZO (4.2%) and Madi Webb (3.9%) follow.
A good agency surfaces that gap, the engagement check we run; a list-seller sorts by follower count and bills you for the reach you can see, not the audience that acts.
What Do Los Angeles Influencer Creators Actually Cost?
Here is the honest version.
We track many LA creators, but most carry no confirmed rate, so we do not publish an LA-only rate card.
Quoting a precise LA median would be inventing a number.
Instead, anchor on our network-wide rate benchmarks from creators who do have a confirmed rate on file.
These are real medians with sample sizes.
| Creator tier | Network median rate | Priced creators (n) |
|---|---|---|
| 1M+ | $7,000 | 111 |
| 500K to 1M | $3,500 | 53 |
| 100K to 500K | $1,750 | 185 |
| 10K to 100K | $1,100 to $1,500 | 159 |
| under 10K | $350 | 21 |
*Source: Influencer Advisory youtube_creators table, priced subset, 2026-05-22.
Network-wide, not Los Angeles-specific.*
Two numbers, two uses.
The per-post rate in the creator table is a conservative floor, calculated straight from each creator's average views, so it answers "what is one post worth on reach alone.
The tier medians here are confirmed full-deal quotes, which usually bundle usage rights, multiple posts, or exclusivity, so they run higher.
Use the per-post rate to sanity-check a quote and the tier median to budget a full campaign.
The 2026 Influencer Marketing Hub benchmark report puts global influencer spend above $24B.
Which Categories and Brands Dominate Los Angeles?
LA creator supply skews toward beauty, lifestyle, and entertainment, with strong food and tech depth too.
That mix shapes which brands find the easiest fit.
Beauty is one of the deepest LA categories in our data, which is why beauty retailers seed creators year-round.
Food, lifestyle, and entertainment follow close behind, and tech shows up through creators like Carterpcs who cover gaming and gear.
The LA-headquartered brands shipping the most creator deals in our tracker tell you exactly where local money flows: Incogni leads with 1,600 tracked deals, Insta360 follows at 781, Thrive Market at 671, Magic Mind at 302, and Santa Monica-based Ridge at 301.
After that, the LA roster widens fast: TubeBuddy (237 deals), Casetify (202), Santa Monica's Headspace (196), YoungLA (189), Pique (178), City Beauty (143), Kitsch (105), and West Hollywood's MERIT (82).
That spread is the tell.
LA is not one buyer profile, it is at least four (privacy SaaS, supplements, beauty, lifestyle apparel) hiring creators in parallel, the buyer profile we map.
A Better You Podcast (684K subs) is a concrete example: in the last 12 months alone they ran sponsorships with NUTRAFOL, REVOLVE, MUD/WTR, HINGE, FIJI, SKIMS, SHOPIFY, and TIDE.
Where we come in: if you are getting LA agency pitches and you are not sure whether the proposed roster actually matches one of those buyer profiles, we map the creator list against the brands already paying in your category before you sign.
The eMarketer insights hub puts LA at the top of US creator spend.
For who sponsors which creators and why, see Who Sponsors YouTube Creators in 2026.
For other top US markets, compare New York creator rates and Miami creator rates.
The full city-by-city map lives in our 2026 influencer marketing agencies by city guide.
Los Angeles Agencies Worth Knowing
These are the agencies that show up most often in LA buyer shortlists, with a verbatim line from each one's own homepage so you can hear how they pitch themselves.
Use this as a vibe check, not a ranking.
If a pitch in your inbox sounds nothing like the agency's own homepage voice, that is a tell.
Open Influence (openinfluence.com)
Self-described as a "Global Influencer Marketing Agency."
LA-headquartered, one of the longer-running independents in the city.
Viral Nation (viralnation.com)
In their own words, "the global leader in social-first transformation and commerce."
Heavy bench, talent management plus paid social plus their CreatorOS platform.
Whalar (whalar.com)
Self-described as "the world's leading, fiercely independent Creator and social agency."
They cite a Nielsen finding that "Whalar campaigns had an ROI of $2.41, far surpassing all other media channels measured."
Influential (influential.co)
Self-described as "The Unrivaled Global Leader In Influencer Marketing."
LA-headquartered, AI-and-data-led match between brands and creators.
The Outloud Group (outloudgroup.com)
In their own words, they run "world class influencer and podcast marketing campaigns with clear results where everyone enjoys the journey."
Strong YouTube and podcast bench, public client list includes AG1 and Fiverr.
The Digital Dept. (formerly Socialyte, thedigitaldept.com)
Self-described as "a full-service influencer marketing company specializing in brand strategy, talent management, experiential marketing, and affiliate services."
Known for their BRANDEdit influencer experiences, including a recent run that delivered "169MM impressions" across "5 BRANDEdit experiences, 3 cities."
Where we come in: if one of these names is in your inbox and the proposed roster or rate range does not match what their homepage promises, we can pull a comparable creator list and confirmed rate ranges against the same brief in under 48 hours.
How Do Los Angeles Agency Fees Work?
These are typical market ranges for LA agencies, not our internal data.
They help you sanity-check a quote.
| Engagement type | Typical LA range |
|---|---|
| Monthly retainer (mid-size agency) | $5,000 to $15,000 |
| Campaign management fee | 15 to 25% of creator spend |
| Single small campaign (3 to 8 creators) | $10,000 to $30,000 |
| Enterprise campaign | $80,000 to $300,000 |
| Creator rep commission | 10 to 20% of deal value |
The 15 to 25% management fee on creator spend is the line item first-time buyers miss most often, the fees we share with brands.
Whitelisting and usage rights stay separate, usually 50 to 100% above the base post rate.
The FTC disclosure guidance for social media influencers is the default standard.
Which 5 Questions Should Los Angeles Agency Buyers Ask First?
Five questions separate agencies that close cleanly from the ones that stall.
- Who is on your creator roster, named, with follower counts and engagement rates?
- What is the average integration rate you closed in the last 90 days?
- How do you price whitelisting and usage rights?
- What is the creator payment timeline: 30, 60, or 90 days?
- What does reporting look like at week four, not week twelve?
Agencies that share rate ranges and a named roster upfront close faster.
The ones that lead with old case studies and dodge rate specifics are the ones to drop.
Compare any pitch against our 2026 YouTube CPM rates breakdown.
Where we come in: if an LA agency pitch is sitting in your inbox and you do not know whether the roster, rates, or fee structure are fair, Influencer Advisory pulls comparable LA creators and confirmed rate ranges against your brief in under 48 hours.
Frequently Asked Questions
How much does an influencer marketing agency in Los Angeles charge?
Typical mid-size LA agencies run monthly retainers from $5,000 to $15,000, plus a 15 to 25% fee on creator spend.
Enterprise programs start near $80,000 per month.
These are market ranges, not our internal data.
What do Los Angeles creators cost per post?
We track many LA TikTok creators, but most have no confirmed rate on file, so we do not publish an LA-only rate card.
As a benchmark, our priced YouTube network medians are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K.
Treat these as anchors and adjust for LA.
Who are the top Los Angeles creators right now?
By reach: albert_cancook (15.3M, food and drink), EMMA at @daniela.emmanuel (14.5M, beauty), Michelle Kennelly (7.3M), and Carterpcs (6.2M, tech and gaming).
By engagement the leaders are smaller: Clara Dao at 4.8%, EdwardZO at 4.2%, and Madi Webb at 3.9%.
LA skews heavily toward beauty, lifestyle, and entertainment.
Should a brand pick a Los Angeles agency or a New York agency?
LA tends to win on beauty, lifestyle, entertainment, and macro creator depth.
New York tends to win on finance and B2B.
We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not a published median.
How do I shortlist Los Angeles creators for my brand?
Start from category and engagement, not follower count.
LA creators cluster in beauty, lifestyle, and entertainment, so match your product to the niche first, then to engagement rate.
We can pull a vetted LA shortlist with rates against your brief in under 48 hours.
Frequently asked
How much does an influencer marketing agency in Los Angeles charge?
Typical mid-size LA agencies run monthly retainers from $5,000 to $15,000, plus a 15 to 25% fee on creator spend. Enterprise programs start near $80,000 per month. These are market ranges, not our internal data.
What do Los Angeles creators cost per post?
We track many LA TikTok creators but most have no confirmed rate on file, so we do not publish an LA-only rate card. As a benchmark, our priced YouTube network medians by tier are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K. Treat these as anchors and adjust for LA.
Who are the top Los Angeles creators right now?
By reach: albert_cancook (15.3M, food and drink), EMMA at daniela.emmanuel (14.5M, beauty), and Michelle Kennelly (7.3M, beauty and lifestyle). By engagement the leaders are smaller: Clara Dao at 4.8%, EdwardZO at 4.2%, and Madi Webb at 3.9%. LA skews heavily toward beauty, lifestyle, and entertainment.
Should a brand pick a Los Angeles agency or a New York agency?
LA tends to win on beauty, lifestyle, entertainment, and macro creator depth. New York tends to win on finance and B2B. We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not a published median.
How do I shortlist Los Angeles creators for my brand?
Start from category and engagement, not follower count. LA creators cluster in beauty, lifestyle, and entertainment, so match your product to the niche first, then to engagement rate. We can pull a vetted LA shortlist with rates against your brief in under 48 hours.
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We found the best performing creators for May 25 → May 31.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.