influencer marketing · dallas
Influencer Marketing Agency Dallas 2026: Rates Up to $7,950
17 of the Dallas creators we monitor, with full follower, likes, reach and engagement data, plus our network rate benchmarks by tier so you can budget with numbers.
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Picking an influencer marketing agency in Dallas in 2026 starts with the creators themselves.
We track 143 Dallas-area TikTok creators, with 46 above 100K followers and 9 above 1M.
This post leads with the data.
Below are 18 of the largest Dallas names in lifestyle, food, and beauty, with full stats and a conservative per-post rate for each.
This post sits inside our broader city-by-city influencer agency map, if you want to compare Dallas against another market.
TL;DR
- These are among Dallas's biggest creators, several above 1M followers with tens of millions of lifetime likes.
- Biggest reach: Nadia J (2.9M, food and lifestyle), Dela (1.8M, fashion), Randa Rosa (1.7M, beauty).
- Highest engagement is not the biggest account: @angelaxrenee runs 10.0%, Rachael from @hey.im.rach 8.9%, Datblackwoman @amynahazeez 7.7%.
- Most average views per post: cynthia 26.5M, Aysha 8.2M, Shaavir Noorani 5.1M.
- Conservative per-post rates run from about $150 for lower-reach names up to $7,950 for the biggest.
"Roster fit and engagement move the result far more than a headline city median. Match the creator to the product first, then talk price." Dennis Ksendzov, Founder, Influencer Advisory
What's Inside 1.
The 17 Dallas creators we track, with full stats. 2.
What Dallas creators cost (honest benchmarks). 3.
Which categories and brands dominate Dallas. 4.
How Dallas agency fees work. 5.
The 5 questions to ask a Dallas agency first.
Dallas's Biggest Creators, With Full Stats and Rates
These are the biggest, best-known Dallas creators we track, sorted by reach.
For each: followers, lifetime likes, posts shipped, average views per post, engagement rate, verified status, and a conservative per-post rate.
Dallas depth is on TikTok, with 46 creators above 100K followers and 9 above 1M in our tracker.
Lifestyle and food run deepest, beauty and fashion close behind.
| Creator | Followers | Lifetime likes | Posts | Avg views | Engagement | Verified | Rate / post* |
|---|---|---|---|---|---|---|---|
| Nadia J (@notnadiajocelyn) | 2.9M | 156.2M | 1,224 | 144.1K | 4.4% | no | $150 |
| Dela (@delareilley) | 1.8M | 78.0M | 3,314 | 4.8M | 1.3% | yes | $1,450 |
| Randa Rosa (@randa.rosa) | 1.7M | 88.3M | 1,680 | 164.0K | 3.0% | no | $150 |
| Tracie & Cheryl (@tracieandcheryl) | 868K | 32.7M | 2,876 | 35.8K | 1.3% | yes | $150 |
| Datblackwoman (@amynahazeez) | 666K | 48.3M | 948 | 3.2M | 7.7% | yes | $960 |
| abby summers (@abbysummerss) | 459K | 14.4M | 630 | 1.0M | 5.0% | yes | $300 |
| Madison Jantzen (@missjantzen) | 406K | 15.9M | 1,266 | 3.7M | 3.1% | no | $1,100 |
| Amanda (@amandagarces) | 387K | 3.2M | 1,084 | 14.6K | 0.8% | yes | $150 |
| Gisell (@giselldestini) | 385K | 22.5M | 1,549 | 4.0M | 3.8% | no | $1,200 |
| Aysha (@ayshagonzalez) | 366K | 16.8M | 835 | 8.2M | 5.5% | no | $2,450 |
| Shaavir Noorani (@shaavir6) | 269K | 16.9M | 1,222 | 5.1M | 5.1% | yes | $1,550 |
| angela (@angelaxrenee) | 261K | 8.6M | 328 | 17.0K | 10.0% | no | $150 |
| Rachael Eppley (@hey.im.rach) | 249K | 26.4M | 1,198 | 1.7M | 8.9% | yes | $520 |
| KAIDEN KILPATRICK (@kaidenkilpatrick_) | 242K | 23.6M | 1,891 | 116.1K | 5.1% | no | $150 |
| arabella (@arabellatouchstone) | 222K | 7.5M | 658 | 310.7K | 5.1% | yes | $150 |
| simonejwhitley (@simonejwhitley) | 202K | 4.9M | 639 | 274.0K | 3.8% | yes | $150 |
| cynthia (@citycyn) | 201K | 10.5M | 997 | 26.5M | 5.2% | yes | $7,950 |
*Source: Influencer Advisory tiktok_creators table, Dallas-tagged, 17 monitored, 2026-05-22.
Rate per post is calculated conservatively as average views times a $0.30 CPM, with a $150 floor.
Actual negotiated rates vary by deal and usually run higher once usage rights are added.*
What each one makes, so you can match by fit, not just follower count:
- Nadia J (food and drink, lifestyle): personal experiences and insights, with relaxation and slow mornings.
- Dela (fashion): fashion inspiration focused on positivity and outfit ideas.
- Randa Rosa (beauty, arts and creative): beauty tutorials that blend artistry with shopping hauls.
- Tracie & Cheryl (lifestyle, parenting and family, travel): The Aunties share couple moments and travel adventures.
- Datblackwoman (lifestyle, food and drink, parenting and family): a wife, mom, and nurse on health, self-care, and her weight-loss journey.
- abby summers (lifestyle, sports): fitness and wellness from a professional cheerleader, focused on sleep and health.
- Madison Jantzen (lifestyle, education, self improvement): lifestyle content on healing and personal struggles.
- Amanda (lifestyle, beauty, parenting and family): beauty tips and TikTok shop finds.
- Gisell (lifestyle, food and drink, parenting and family): recipes, cooking ideas, and motherhood tips.
- Aysha (self improvement, lifestyle): motivational content and personal-growth vlogs.
- Shaavir Noorani (lifestyle, finance): savings and chill living with a luxurious perspective.
- angela (beauty, lifestyle): lifestyle content for women, with self-care and personal expression.
- Rachael Eppley (lifestyle, food and drink, beauty): your TikTok mom shares tutorials, life hacks, and beauty insights.
- KAIDEN KILPATRICK (lifestyle, self improvement): content-creation advice and his life in Dallas and Alabama.
- arabella (lifestyle, education): daily vlogs and personal experiences on vulnerability and self-care.
- simonejwhitley (lifestyle, parenting and family, fashion): life in Dallas as a wife and soon-to-be mom.
- cynthia (beauty, fashion): makeup recommendations and reviews, mostly from Sephora.
Engagement, not follower count, is where the value hides.
@angelaxrenee runs a 261K-follower account with a 10.0% engagement rate, roughly 8x the rate of the 1.8M-follower fashion account near the top of this table.
Rachael Eppley from @hey.im.rach follows at 8.9%, and Datblackwoman @amynahazeez at 7.7%.
A good agency surfaces that gap, the engagement check we run.
A list-seller sorts by follower count and bills you for the reach you can see, not the audience that acts.
Where we come in. This is the worry peak: you do not want to pay for 1.8M followers and get the engagement of a 30K-follower account.
We pull the engagement curve for every creator on your shortlist before you sign, and drop anyone whose audience does not act.
What Do Dallas Influencer Creators Actually Cost?
Here is the honest version.
We monitor a deep Dallas bench, but most carry no confirmed rate, so we do not publish a Dallas-only rate card.
Quoting a precise Dallas median would be inventing a number.
Instead, anchor on our network-wide rate benchmarks from creators who do have a confirmed rate on file.
These are real medians with sample sizes.
| Creator tier | Network median rate | Priced creators (n) |
|---|---|---|
| 1M+ | $7,000 | 111 |
| 500K to 1M | $3,500 | 53 |
| 100K to 500K | $1,750 | 185 |
| 10K to 100K | $1,100 to $1,500 | 159 |
| under 10K | $350 | 21 |
*Source: Influencer Advisory youtube_creators table, priced subset, 2026-05-22.
Network-wide, not Dallas-specific.*
Two numbers, two uses.
The per-post rate in the creator table is a conservative floor, calculated straight from each creator's average views, so it answers "what is one post worth on reach alone.
The tier medians here are confirmed full-deal quotes, which usually bundle usage rights, multiple posts, or exclusivity, so they run higher.
Use the per-post rate to sanity-check a quote and the tier median to budget a full campaign.
The 2026 Influencer Marketing Hub benchmark report puts global influencer spend above $24B.
Which Categories and Brands Dominate Dallas?
Dallas creator supply skews toward lifestyle, food, and beauty.
That mix shapes which brands find the easiest fit.
Lifestyle and family content is the deepest Dallas category in our data, which is why CPG and grocery brands seed creators year-round.
The Dallas-Fort Worth brand bench is unusually deep on the buy side.
HighLevel, headquartered in Dallas, leads our regional deal log with 434 tracked sponsorships.
Rosetta Stone out of Arlington follows at 184 deals, then LTK in Dallas at 148 and WOLFBOX at 117.
Smaller Dallas-HQ buyers are active too: Topaz Labs (28 deals), Mizzen+Main (25), AT&T (23), Buff Chick Supplements out of Fort Worth (23), and Priority Gold (21).
Plano contributes JCPenney, KFC, and SAGE.
Across our full sponsor tracking, BetterHelp leads global deal volume with 2,602 tracked deals, followed by Skillshare and Squarespace.
The eMarketer insights hub confirms US spend leads the market.
For who sponsors which creators and why, see Who Sponsors YouTube Creators in 2026.
How Do Dallas Agency Fees Work?
These are typical market ranges for Dallas agencies, not our internal data.
They help you sanity-check a quote.
| Engagement type | Typical Dallas range |
|---|---|
| Monthly retainer (mid-size agency) | $3,500 to $9,500 |
| Campaign management fee | 15 to 22% of creator spend |
| Single small campaign (3 to 8 creators) | $6,000 to $20,000 |
| Enterprise campaign | $20,000 to $60,000 |
| Creator rep commission | 10 to 20% of deal value |
The 15 to 22% management fee on creator spend is the line item first-time buyers miss most often, the fees we share with brands.
Whitelisting and usage rights stay separate, usually 50 to 100% above the base post rate.
The FTC disclosure guidance for social media influencers is the default standard.
Which Dallas Influencer Marketing Agencies Are Worth Knowing?
Six Dallas-Fort Worth shops, each with what they do well, what they don't, and verbatim proof pulled straight off their own homepage.
The Shelf
Consider them when you want a national-scale influencer shop with enterprise references, headquartered with a team that ships for Fortune 100 brands.
What they do well. Influencer-only positioning with proprietary campaign software, plus a named client roster that includes Sam's Club, Viacom, and Uniqlo on the homepage logo bar.
What they don't do well. Wrong pick for a $5K pilot with a single creator.
In their own words:
"ENTERPRISE BRANDS TRUST THE SHELF FOR COMPLIANT, BRAND-SAFE CAMPAIGNS."
"Bold Ideas. Unmatched Expertise. Campaigns That Set the Standard."
"With a team spanning 10 countries and speaking 16 languages, we craft campaigns that resonate across cultures and markets."
Best fit if you are a $50M+ ARR brand running a multi-market campaign with strict compliance and brand-safety requirements.
Moroch
Consider them when you want a Dallas-rooted shop whose pitch is built around local culture as the campaign frame, not as a footnote.
What they do well. Integrated campaigns, content strategy, and media buying under one roof, with named Dallas-anchored work like DART x Erykah Badu and a recent MIDAS South Carolina NIL campaign on the homepage reel.
What they don't do well. Not a pure-play influencer shop; influencer sits inside a broader integrated-agency offering.
In their own words:
"We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands."
"For our people and our clients, local changes everything."
"Helping Dallas' public transit find its groove in local culture"
Best fit if you are a multi-location brand or franchise system that needs cultural specificity baked into national creative.
Dieste
Consider them when your brief is Hispanic or multicultural-first and the creative needs to land in Spanish-language culture, not just translate into it.
What they do well. Multicultural creative with a public reel of named work for Goya Foods, Progressive, Cricket Wireless, AT&T, and Cheetos.
What they don't do well. Wrong fit for a general-market campaign with no Hispanic or multicultural component.
In their own words:
"Dieste. Connecting Brands & Cultures"
"We connect brands and cultures"
Best fit if you are a CPG, telecom, or insurance brand with a Hispanic-market growth target and need creator and creative work that speaks the audience's language natively.
Slingshot
Consider them when you want a full-service Dallas advertising shop and influencer is one piece of a broader marketing mix.
What they do well. Integrated brand, media, and content offering out of a Dallas headquarters with a long campaign history.
What they don't do well. Not the pick if you want a creator-roster-first shop; influencer rides inside the broader media plan.
In their own words:
"Slingshot | Advertising & Marketing Agency | Home"
The homepage leads with the agency frame rather than a published influencer manifesto, so ask for the creator-marketing deck on the first call rather than relying on the site.
Best fit if you have a $25K-plus monthly marketing budget and want one Dallas shop covering brand, media, and influencer together.
Sociallyin
Consider them when you want a social-first shop where influencer marketing is a named, productized service alongside paid social and community management.
What they do well. Influencer marketing sits as its own service line next to social strategy, paid social, content production, and community management, so the same team can run the creator program and the paid amplification.
What they don't do well. Headquartered outside Dallas, so the local-creator bench depth is not the pitch; expect a national roster lens, not a Texas-first one.
In their own words:
"Sociallyin: #1 Social Media Management Company & Marketing Agency"
Best fit if you want one shop running influencer, paid social, and community in a single workflow rather than stitching three vendors together.
Monks (formerly Firewood Marketing)
Consider them when you need a global digital and marketing-tech partner and your influencer work has to plug into a larger AI, data, and media stack.
What they do well. Eight service lines spanning brand, social, media, data, experience, studio, platforms, and commerce, plus a stated artificial-intelligence offering, with named recent work including Heinz on the homepage reel.
What they don't do well. Wrong shop for a small brand that wants a senior team in the room every week; the scale is built for enterprise programs.
In their own words:
"Accelerating growth through Marketing and Technology."
"Your trusted partner for innovation across four strategic service offerings"
Best fit if you are an enterprise brand running influencer alongside paid media, data, and platform work and want a single global partner across all of it.
*Source: Each agency homepage, fetched 2026-05-23.
Quotes verbatim.
Some Dallas-area shops we approached (Splash Worldwide, The Marketing Arm, Ten35, Belo + Company) did not return a clean homepage scrape on this pass and are not included rather than represented from secondary sources.*
Which 5 Questions Should Dallas Agency Buyers Ask First?
Five questions separate agencies that close cleanly from the ones that stall.
- Who is on your creator roster, named, with follower counts and engagement rates?
- What is the average integration rate you closed in the last 90 days?
- How do you price whitelisting and usage rights?
- What is the creator payment timeline: 30, 60, or 90 days?
- What does reporting look like at week four, not week twelve?
Agencies that share rate ranges and a named roster upfront close faster.
The ones that lead with old case studies and dodge rate specifics are the ones to drop, the way we pick Dallas creators.
Compare any pitch against our 2026 YouTube CPM rates breakdown.
Where we come in. You do not have to run this audit yourself.
We pull a named Dallas shortlist with engagement, recent sponsors, and rate ranges against your brief, then keep you out of bad deals at week four instead of week twelve. Influencer Advisory returns the shortlist in under 48 hours.
Frequently Asked Questions
How much does an influencer marketing agency in Dallas charge?
Typical mid-size Dallas agencies run monthly retainers from $3,500 to $9,500, plus a 15 to 22% fee on creator spend.
Enterprise engagements start near $20,000 per month.
These are market ranges, not our internal data.
What do Dallas creators cost per post?
We track 17 Dallas TikTok creators with full stats, but most have no confirmed rate on file, so we do not publish a Dallas-only rate card.
As a benchmark, our priced YouTube network medians are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K.
Treat these as anchors and adjust for Dallas.
Who are the top Dallas creators right now?
By reach: Nadia J (2.9M, food and lifestyle), Dela (1.8M, fashion), and Randa Rosa (1.7M, beauty).
By engagement the leaders are smaller: angela at 10.0%, Rachael Eppley at 8.9%, and Datblackwoman at 7.7%.
Dallas skews heavily toward lifestyle, food, and beauty.
Should a brand pick a Dallas agency or a New York agency?
Dallas tends to win on family, food, and lifestyle creators with strong Texas reach.
New York tends to win on finance and luxury.
We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not a published median.
How do I shortlist Dallas creators for my brand?
Start from category and engagement, not follower count.
Dallas creators cluster in lifestyle, food, and beauty, so match your product to the niche first, then to engagement rate.
We can pull a vetted Dallas shortlist with rates against your brief in under 48 hours.
Related reading: Influencer Marketing Agency Los Angeles 2026 · Influencer Marketing Agencies by City 2026.
Frequently asked
How much does an influencer marketing agency in Dallas charge?
Typical mid-size Dallas agencies run monthly retainers from $3,500 to $9,500, plus a 15 to 22% fee on creator spend. Enterprise engagements start near $20,000 per month. These are market ranges, not our internal data.
What do Dallas creators cost per post?
We track 17 Dallas TikTok creators with full stats but most carry no confirmed rate on file, so we do not publish a Dallas-only rate card. As a benchmark, our priced YouTube network medians by tier are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K. Treat these as anchors and adjust for Dallas.
Who are the top Dallas creators right now?
By reach: Nadia J (2.9M, food and lifestyle), Dela (1.8M, fashion), and Randa Rosa (1.7M, beauty). By engagement the leaders are smaller: angela at 10.0%, Rachael Eppley at 8.9%, and Datblackwoman at 7.7%. Dallas skews heavily toward lifestyle, food, and beauty.
Should a brand pick a Dallas agency or a New York agency?
Dallas tends to win on family, food, and lifestyle creators with strong Texas audience reach. New York tends to win on finance and luxury. We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not on a published median.
How do I shortlist Dallas creators for my brand?
Start from category and engagement, not follower count. Dallas creators cluster in lifestyle, food, and beauty, so match your product to the niche first, then to engagement rate. We can pull a vetted Dallas shortlist with rates against your brief in under 48 hours.
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We found the best performing creators for May 25 → May 31.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.