influencer marketing · singapore
Influencer Marketing Agency Singapore: 2026 Sponsor Map and Picks
Singapore is a sponsor capital, not a creator capital. Here is the real map of who buys, what they buy, and how to plan around it.
On this page
Singapore is a sponsor capital, not a creator capital, and the gap is wider than most planning decks admit.
From our deals database, 24 Singapore-headquartered brands actively buy creator deals, while zero Singapore-tagged YouTube creators in our database clear 100K subscribers.
That mismatch is the single most useful thing to know before you hire an influencer marketing agency in Singapore.
TL;DR
- Singapore is where sponsorship budget lives, not where the audience is.
- The top 5 Singapore-HQ sponsors in our deals data are Mobbin (60 deals), BingX (53), Castlery (36), Moomoo SG (35), and HoYoverse (34).
- The Singapore creator bench is thin: 0 YouTubers over 100K, 8 TikTokers all under 100K, 3 Instagram creators all under 100K in our database.
- An influencer marketing agency in Singapore mostly books US, UK, AU, and PH creators on behalf of SG-HQ brands.
- Crypto, SaaS, and DTC ecommerce make up the bulk of the active SG sponsor list.
What's Inside
- Why Singapore is a buy-side market.
- The 10 most active Singapore-HQ sponsors in our deals data.
- What categories the SG budget actually funds.
- The thin local creator bench and what it means.
- Where We Come In if you are planning a Singapore-anchored campaign.
- How Singapore compares to other APAC hubs.
Why Is Singapore a Buy-Side Market?
If you came looking for a roster of huge Singapore-based YouTubers, the honest answer is that the bench is small.
In our database we count zero Singapore-tagged YouTube creators over 100K subscribers, 3 Instagram creators (all under 100K), and 8 TikTok creators (all under 100K).
The 2 largest Singapore TikTok creators we track are @hargaochunks at 53K followers and @tiktok_shopsale at 30K followers, with the latter averaging 88K views per video.
That bench cannot anchor a regional campaign on its own.
What Singapore does have is a heavy concentration of brand HQs that buy creator deals globally, and that is the real reason an agency lives here.
Statista's APAC influencer marketing tracker shows SEA spend climbing year over year.
Almost all of that money flows through brands with operations or HQ in Singapore, the sponsor map we share.
Where We Come In. If you are weighing whether to base your campaign in Singapore at all, we cut through the question fast.
We have placed creators against most of the active SG-HQ sponsor list and know where the budget actually goes.
Email Dennis at linkedin.com/in/dennisksen.
Which Singapore Brands Actually Sponsor Creators?
This is the table that matters.
These are the Singapore-headquartered companies that have active creator deals in our database, ranked by deal count.
| Brand | Category | Deals tracked |
|---|---|---|
| Mobbin | SaaS, design library | 60 |
| BingX | Crypto exchange | 53 |
| Castlery | DTC furniture | 36 |
| Moomoo SG | Fintech, brokerage | 35 |
| HoYoverse | Gaming | 34 |
| Phemex | Crypto exchange | 17 |
| OSOME | SaaS, accounting | 14 |
| Crypto.com | Crypto exchange | 12 |
| Ahrefs | SaaS, SEO | 9 |
| Dyson | DTC electronics | 9 |
A few more sit just outside the top 10: Hinomi (7), ShopBack (7), HIX.AI (5), Coda (5), AMP (5), SleekFlow (2), Morning (2), REC (2), KrispCall (1), Patsnap (1), Eu Yan Sang (1), AfterShip (1), Emeritus (1), and Motiff (1).
Two patterns jump out.
The first is crypto.
BingX, Phemex, and Crypto.com together account for 82 of the deals on this list, and that says everything about why Singapore agencies pitch compliance as their headline service.
The second is B2B SaaS.
Mobbin, OSOME, Ahrefs, HIX.AI, Coda, SleekFlow, KrispCall, Patsnap, AfterShip, and Motiff are all selling tools to other companies, and they sponsor creators whose audiences are designers, marketers, founders, and developers, the list we'd put together.
See our top YouTube sponsor brands breakdown for the global view.
What Does an Influencer Marketing Agency in Singapore Actually Do?
Three things, in order of frequency.
It sources creators worldwide for Singapore-headquartered sponsors.
Because the local creator bench is small, almost every campaign briefed in Singapore ends up booked with creators in the United States, the United Kingdom, Australia, or the Philippines.
It brokers rates and contracts in English with APAC time-zone coverage.
That is the practical reason marketing leads at Mobbin or Ahrefs or BingX hire an agency in Singapore rather than one in Los Angeles or London.
It handles compliance for crypto and finance brands.
With 3 of the top 10 SG-HQ sponsors being crypto exchanges and Moomoo SG sitting in fourth place, financial promotion rules are not optional knowledge, they are the table stake.
The Influencer Marketing Hub 2026 benchmark report puts global creator marketing at $32B.
CPM means "cost per thousand views," the rate brands pay creators per 1,000 video views.
The Thin Local Creator Bench
If a brand briefs us asking specifically for Singapore-resident creators, we have to set expectations early.
The total Singapore-tagged pool in our database is 3 Instagram creators, 8 TikTok creators, and 0 YouTube creators above 100K followers, with the largest single account being @hargaochunks at 53K TikTok followers.
That is a usable bench for hyper-local activations, hawker food drops, neighborhood retail openings, or NTUC-style grocery features, but it cannot carry a regional brand campaign.
For any APAC-wide brief we pair Singapore HQ budget with creators based elsewhere, and we say so on the first call.
Where We Come In. If you have been told you need Singapore creators specifically, we can usually save you the round trip.
We will tell you on the first call whether the brand brief actually requires SG-resident talent or whether you are better served by creators in Manila, Sydney, or Los Angeles.
Drop a note via linkedin.com/in/dennisksen.
Singapore Agencies Worth Knowing
Before we get into the comparison, here is the short list of Singapore-headquartered agencies that show up most often when we audit who is actually pitching SG-HQ brands.
These are not endorsements.
They are four agencies whose own homepages describe what they do clearly enough that you can decide if they are a fit.
We focus on what the agency says about itself, not what we say about them.
Gushcloud International (gushcloud.com)
Gushcloud calls itself "a creator management and licensing company that helps creators monetize and scale their influence through representation, content publishing, capital financing, and brand partnerships, all powered by technology."
Their homepage stresses a global footprint, "With a global presence across North America, Asia, and the Middle East," with offices flagged in Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, South Korea, Japan, China, France, the United States, and the UAE.
Best fit if you want a roster-style agency that can move a Singapore-HQ brief across the wider APAC region with one contract.
AnyMind Group (anymindgroup.com)
AnyMind positions itself as "the world's new gen business infrastructure" with the tagline "Excite Consumers Together."
Their recent press releases lean toward AI tooling for creators and ecommerce, including a May 2026 launch of "AnyAI OMO to help brands turn online buzz into offline retail growth" and an "Exclusive Influencer Community in Thailand to Pioneer Sustainable Growth in the Creators" program.
Best fit if you want a tech-platform partner, not just a roster agency, especially for ecommerce and live commerce activations across SEA.
SushiVid (sushivid.com)
SushiVid's homepage opens with "Not Just An Influencer Marketing Company" and describes itself as having been "established a decade ago with a focus on influencer marketing" before expanding into livestream and broader digital services.
Their case studies feature reach numbers like "2.76M Total Reach" for FILA and "5.8M Total Reach" across 50 KOLs for YSL Beauty, with FMCG, fashion, ecommerce, technology, and travel called out as their core verticals.
Best fit if you want case-study-heavy lifestyle and FMCG work with a TikTok and livestream emphasis.
Affable.ai (affable.ai)
Affable was acquired and now sits inside Bazaarvoice's "Creator Marketing" product line, branded on their homepage as "Find the Perfect Creator for your Brand."
The product page bundles creator marketing with Bazaarvoice's broader stack of ratings, reviews, sampling, social commerce, and "Always On Content" from the Influenster community.
Best fit if your team already runs Bazaarvoice for reviews or sampling and you want creator discovery to plug into the same dashboard.
Where We Come In. If you want a shortlist that is matched to your category and budget rather than a generic agency list, we can put one together in 48 hours using the same deals data behind this post.
Email Dennis at linkedin.com/in/dennisksen.
Creator-Sponsor Receipts From Our Data
A few examples of who actually ran the SG-HQ deals on the brand list above, pulled straight from sponsor_deals_per_deal.
Mobbin has been promoted on YouTube by Fireship at youtube.com/@fireship (4.11M subscribers, 930K views on the 2025-11-21 spot), The Coding Sloth at youtube.com/@thecodingsloth (591K subscribers, 1.05M views), and Sajid at youtube.com/@whosajid (139K subscribers, 1.19M views).
Castlery has been featured by Kristen McGowan at youtube.com/@kristenmcgowan (1.87M subscribers, 448K views), Sam and Monica at youtube.com/@samandmonica (2.34M subscribers, 315K views), and Hannah Pak at youtube.com/@hannahpak (168K subscribers, 478K views on the 2024-11-11 placement).
Moomoo SG shows up with MagnatesMedia at youtube.com/@magnatesmedia (1.84M subscribers, 1.64M views), Xiao Lin Shuo at youtube.com/@xiao_lin_shuo (2.66M subscribers, 1.25M views), and Smart Money Bro at youtube.com/@smartmoneybro (721K subscribers, 897K views).
HoYoverse has been sponsored by Kurtis Conner at youtube.com/@kurtisconner (5.61M subscribers, 10.5M views on the 2024-09-06 spot alone) and I am MoBo at youtube.com/@iammobo (9.76M subscribers, 8.84M views).
Ahrefs placements include Linus Tech Tips at youtube.com/@linustechtips (16.8M subscribers, 2.06M views on the 2026-02-23 spot) and Good Work at youtube.com/@goodworkmb (1.43M subscribers, 833K views).
Phemex has been a repeat sponsor for Craig Percoco at youtube.com/@craig_percoco (1.23M subscribers, with three logged placements between 2025-10-19 and 2026-02-01).
Dyson has been featured by BRECCIA at youtube.com/@brecciadesign (113K subscribers, 1.98M views on the 2025-10-28 spot), the kind of breakout view count that proves a smaller channel can outperform a household name.
None of these creators are based in Singapore, which is the whole point.
The budget is Singaporean.
The audience is everywhere else.
How Does Singapore Compare to Other APAC Hubs?
Singapore wins on language and time zone for buy-side teams.
English is the working language for every brand on the sponsor list above, and the APAC trading day overlaps cleanly with both Sydney and London afternoons.
Singapore loses on local creator depth compared to Tokyo, Seoul, or Jakarta, all of which have larger native YouTuber and TikToker benches.
The practical read is that Singapore is where you base the agency relationship, not where you find the creators, the way we pick creators.
For Western micro rates context, see our micro and nano breakdown. FTC influencer rules apply when SG-HQ brands sponsor US-resident creators reaching American audiences, which is a common pattern for the SaaS sponsors above.
For the broader map of APAC and global hubs, see our influencer marketing agencies by city for 2026.
Need a quote? Influencer Advisory tracks deals across the brands and creators above and can put a roster on your desk in 48 hours.
Frequently Asked Questions
Why hire an influencer marketing agency in Singapore?
Singapore is where the budget lives, not where the audience is.
SaaS, crypto, and DTC brands like Mobbin, BingX, Castlery, Moomoo SG, and HoYoverse run global creator programs out of Singapore HQs.
An agency here books worldwide creators using SG budget.
Which Singapore brands sponsor the most creators?
From our deals database, the most active Singapore-HQ sponsors are Mobbin (60 deals), BingX (53), Castlery (36), Moomoo SG (35), HoYoverse (34), Phemex (17), OSOME (14), Crypto.com (12), Ahrefs (9), and Dyson (9).
Are there big Singapore-based YouTube creators?
Not many at scale.
In our database, zero Singapore-tagged YouTube creators clear 100K subscribers.
The TikTok and Instagram benches are also small.
Singapore is a buy-side market, so most campaigns booked here run with creators based elsewhere.
What does a Singapore influencer marketing agency actually do?
Three things: source creators globally for SG-headquartered sponsors, broker rates and contracts in English with APAC time-zone coverage, and handle compliance for crypto and finance brands that account for a big share of local spend.
How does Singapore compare to other APAC hubs for campaign planning?
Singapore is the easiest English-language hub for buy-side work.
It is not the place to look for a deep local creator roster.
For audience reach you almost always pair SG budget with creators based in the US, UK, Australia, or the Philippines.
Related reading: Influencer Marketing Agency Los Angeles 2026 · Influencer Marketing Agencies by City 2026.
Frequently asked
Why hire an influencer marketing agency in Singapore?
Singapore is where the budget lives, not the audience. SaaS, crypto, and ecommerce brands like Mobbin, BingX, Castlery, Moomoo SG, and HoYoverse run global creator programs out of Singapore HQs. An agency here books worldwide creators using SG budget.
Which Singapore brands sponsor the most creators?
From our deals database, the most active Singapore-HQ sponsors are Mobbin (60 deals), BingX (53), Castlery (36), Moomoo SG (35), HoYoverse (34), Phemex (17), OSOME (14), Crypto.com (12), Ahrefs (9), and Dyson (9).
Are there big Singapore-based YouTube creators?
Not many at scale. In our database, zero Singapore-tagged YouTube creators clear 100K subscribers. The TikTok and Instagram benches are also small. Singapore is a buy-side market, so most campaigns booked here run with creators based elsewhere.
What does a Singapore influencer marketing agency actually do?
Three things: source creators globally for SG-headquartered sponsors, broker rates and contracts in English with APAC time-zone coverage, and handle compliance for crypto and finance brands that account for a big share of local spend.
How does Singapore compare to other APAC hubs for campaign planning?
Singapore is the easiest English-language hub for buy-side work. It is not the place to look for a deep local creator roster. For audience reach you almost always pair SG budget with creators based in the US, UK, Australia, or the Philippines.
Next issue, every Monday
We found the best performing creators for May 25 → May 31.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.