Field notes
Page 15 of 28.
Older posts in the field-notes archive. 279 total.
- 9 min read
FTC Disclosure 2026: 5 Safe Words, 6 Risky Ones
A plain-language FTC disclosure guide for brands running their first creator campaign. Which words count as disclosure, where they belong in the caption, and the 60-second pre-publish check.
- ftc
- influencer compliance
- sponsorship rules
- creator economy
- 5 min read
Famous Influencers in 2026: Who Sponsors Pay Real Money
Real famous-influencer rates and sponsor activity drawn from our deal log, with named creators and subscriber counts.
- 4 min read
Ambassador Program 2026: $8,000 for 3 Repeat Deals
How to build an ambassador program that creators want to join. Five steps, real rates from 12 priced creators, and the brand model that works.
- ambassador program
- creator economy
- brand ambassador
- influencer rates
- 5 min read
TikTok Influencer Rates 2026: Working Per-Tier Numbers
Real TikTok creator rates by tier in 2026, drawn from our deal log.
- 7 min read
TikTok Creator Economy 2026: Real Supply, Rates, and Sponsor Activity
The TikTok creator supply curve in 2026: 77,835 tracked creators broken out by tier, rate comparison vs YouTube, and what the data says about where the inventory actually lives.
- tiktok
- creator economy
- data report
- influencer rates
- 8 min read
TikTok Creator Economy 2026: Real Supply, Rates, and Sponsor Activity
What 77,835 tracked TikTok creators, 12 named rate quotes, and a 162-deal sponsor pair tell us about where TikTok inventory really sits in 2026.
- tiktok
- creator economy
- data report
- influencer rates
- 5 min read
TikTok Creator Economy 2026: Real Supply, Rates, and Sponsor Activity
77,835 TikTok creators by size, the rate gap vs YouTube, and the brands actually paying creators in 2026.
- tiktok
- creator economy
- data report
- influencer rates
- 8 min read
What Counts as a Social Media Company in 2026?
A social media company in 2026 is rarely Meta or TikTok. It is the creator running their own studio. We pulled 6,444 channels to show what that looks like.
- social media company
- creator economy
- influencer marketing
- creator business
- 5 min read
Instagram Pay Per View in 2026: How CPM Actually Works
How Instagram pay-per-view actually works in 2026, with CPM math and creator-side income evidence.
- 6 min read
Influencer Contract Template 2026: Secure $48,000 Deals
An influencer contract template for 2026 with the 8 clauses that protect both sides of the deal. With model language and rate references.